CRM SOFTWARE, which is derived from the first letters of “Consumer Relationship Management”, enables companies to collect all the information and details they receive from their customers in one place.
CRM is a system which enables companies using this software, to use the information and details they have recorded in the software both in sales process and sales management. With CRM, companies can develop the profiles of their customers and prepare the most appropriate campaigns in accordance with the customer profiles as well as strengthen the relations with the customers with all the information and details they collect (birthdays, wedding anniversaries, holidays etc.).
With this software where all the work performed for customers can be reported, information such as how much expenditure is spent within the company, how much of these activities are turned into sales and product profitability can also be available.
