SEO which means “Search Engine Optimization” is derived from the first letters of Search Engine Optimization. SEO (Search Engine Optimization) is all the improvement and development works of a web site in order to be better understood by search engines (Google, Yandex, etc.) and to meet all the required criteria.
With the increase of SEO ratings, the ranking of the websites where SEO activity is performed increases both in the popularity and in search engines (Google, Yandex, etc.). As the top ranked websites in the search engines will always be the first preferred websites, these websites will remain in the minds of the users and ensure that they become permanent users of these websites.
Before starting a SEO activity, it is required to learn the operation logic of search engines. SEO activity should be performed in accordance with this operation logic. The most important criterion for SEO and search engines is the relevancy of the webpage which will be displayed by the website with the words and sentences that users type in the search engines. This relevancy is carefully controlled and recorded by search engines.
Another important issue in SEO activity is keywords. In accordance with the words and sentences typed by the users in the search engines, the most appropriate keyword is required for the subject titles and contents on the relevant website. With the determination of most reasonable and probable keyword, the text activity on the website is made accordingly and the website is displayed to the users in the most appropriate form.